Etsy Offsite Ads vs Etsy Ads: Percentage of Order vs Per-Click
Two ad programs, two fee shapes. Offsite Ads takes a percentage of an order Etsy attributes to an ad it ran off-platform — 15% under $10k in trailing 365-day sales, 12% at $10k+, never more than $100 per order — while Etsy Ads bills per click. A last-click rule decides which program can charge you on any single order.
Etsy fee data checked against the Etsy legal fees page and Etsy Help's Offsite Ads article. United States, USD. Etsy Ads rates shown only where Etsy publishes them.
All figures on this page are static worked examples; Feebrief does not run a live Etsy calculator. Feebrief is not affiliated with Etsy and is not an official calculator.
TL;DR: percent of order vs per-click — and no double charge
Offsite Ads is a percentage of an order Etsy attributes to an offsite ad: 15% while your shop stays under $10,000 in sales over a trailing 365-day window — where opt-out is allowed — and 12% once your shop reaches $10,000, where it becomes mandatory. It is charged only on orders attributed within 30 days of the ad click, and never more than $100 per order. Etsy Ads is a separate product that bills per click, not per sale. And the double-charge fear, answered first: if the buyer's last click is an Etsy Ads click, only the Etsy Ads fee applies — you are not charged both on one order. Exact Etsy Ads CPC/bid rates are Not publicly available in FACTS-batch1. For the rate mechanics alone, see Offsite Ads fee rates.
The core contrast at a glance (United States, USD)
The two programs answer different questions. Offsite Ads is a success fee: Etsy spends its own money advertising your listings off-platform, and if the buyer arrives through that ad and orders within 30 days, you pay a percentage of the order. Etsy Ads is a spend you control: you promote listings to shoppers on Etsy and pay per click whether or not those clicks convert.
| What you compare | Offsite Ads | Etsy Ads |
|---|---|---|
| Who runs the ads | Etsy advertises your listings off-platform, at its own cost | You run campaigns promoting your listings inside Etsy's search and venues |
| Fee shape | A percentage of the attributed order — 15% under $10k trailing 365-day sales, 12% at $10k+ | Cost per click (CPC); exact CPC/bid rates are Not publicly available in FACTS-batch1 |
| Opt-out or mandatory | Opt-out allowed under $10k trailing 365-day sales; mandatory once your shop reaches $10,000 | Entirely your choice to run |
| Attribution window | 30 days from the ad click to an order from your shop | Not restated as a dated window in FACTS-batch1 — omitted rather than guessed |
| Per-order maximum | Never more than $100 USD on an individual order | — |
| Last-click interaction | If the buyer's last click before ordering is an Etsy Ads click, only the Etsy Ads fee applies — you are not charged both ad programs on one order. | |
Where the table says Not publicly available, that is deliberate: Feebrief does not publish rates Etsy does not publish. The Offsite Ads fee rates page carries the full rate mechanics; this page is about how the two programs differ and interact.
Offsite Ads fee mechanics
Two rates, set by your shop's trailing 365-day sales. Under $10,000: 15% of the attributed order, and you can opt out. Once your shop reaches $10,000 in any trailing 365-day window: the rate drops to 12% and participation is required — see when Offsite Ads become mandatory. The charge is triggered by attribution: a buyer clicks an offsite ad Etsy ran and orders from your shop within 30 days of that click. Nothing is charged for clicks that never convert.
The cap. The fee never exceeds $100 USD on an individual order. Feebrief's derived arithmetic: at 15%, the cap binds once the attributed order total reaches about $666.67 ($100 ÷ 0.15); at 12%, once it reaches about $833.33 ($100 ÷ 0.12). Above those points, the effective rate falls below the headline percentage.
Worked example (United States, USD): a $50 item plus $5 shipping, attributed to an offsite ad, at the 15% rate — Offsite Ads $8.25 (15% × $55), transaction fee $3.58, payment processing $1.90. That is $13.73 order-side, before the separately charged $0.20 listing fee.
| Fee on this order | Amount |
|---|---|
| Offsite Ads (15% × $55) | $8.25 |
| Transaction fee (6.5%) | $3.58 |
| Payment processing (3% + $0.25) | $1.90 |
| Order-side total | $13.73 |
Etsy Ads fee mechanics
Etsy Ads is Etsy's self-serve advertising product: you choose the listings to promote and a budget, and your listings get surfaced to shoppers browsing on Etsy. You are billed per click — CPC — rather than as a percentage of any sale. So what does a click cost? Exact Etsy Ads CPC/bid rates are Not publicly available in FACTS-batch1. That sentence is the honest answer; inventing a per-click dollar range would be worse than the gap. Your actual rates are set in your own campaign settings and shown in your Etsy Ads dashboard — that is where to look, not at a blog publishing guessed figures.
How the two interact: the last-click rule
The scenario behind the search query: a buyer clicks an offsite ad for your shop, browses, comes back later through an Etsy Ads click, and orders. Because the buyer's last click was an Etsy Ads click, only the Etsy Ads fee applies — no Offsite Ads percentage is charged on that order. Keep the fee shapes in mind: Etsy Ads clicks are billed as they happen either way, while the Offsite percentage follows attribution, and attribution follows the last click. That is the whole anti-double-charge rule on a single order. For depth on each side, see Offsite Ads fee rates and when Offsite Ads become mandatory.
How these sit on top of always-on fees
Both ad fees are additional to Etsy's always-on fees — one line each, not rebuilt here: the $0.20 listing fee, the 6.5% transaction fee, and the payment processing fee of 3% + $0.25. The worked example above shows the full stack on one order. For the full Etsy seller fee schedule, or Etsy fees explained in plain language, those pages carry the details; to reduce your Etsy fees, the reduction guide walks the decisions.
Official Etsy pages and as-of dates
Open each Etsy page before you rely on a rate. These two are the controlling sources for every figure on this page.
- Etsy legal fees: Etsy — Fees and taxes (legal) (fetched 2026-10-31; both Offsite Ads rates, the $10,000 threshold, the $100 per-order cap, and the always-on fee context)
- How Etsy's Offsite Ads Work: Etsy Help — How Etsy's Offsite Ads Work (fetched 2026-10-31; 30-day attribution window, last-click interaction with Etsy Ads, opt-out vs mandatory tiers)
Offsite Ads vs Etsy Ads FAQ
Do I pay Offsite Ads and Etsy Ads on the same order?
No. Etsy applies a last-click rule: if the buyer's last click before ordering was an Etsy Ads click, only the Etsy Ads fee applies — no Offsite Ads fee is charged on that order. One order, one ad program.
What percent is the Etsy Offsite Ads fee?
15% of the attributed order while your shop stays under $10,000 in sales over a trailing 365-day window, dropping to 12% once your shop reaches $10,000 — at which point participation is mandatory. Both rates are capped at $100 per order. See Offsite Ads fee rates for the mechanics.
Can I turn Offsite Ads off?
Yes, while your shop is under $10,000 in sales over a trailing 365-day window — opt-out is allowed at any time. Once your shop reaches $10,000, participation in Offsite Ads is required.
How long is the Offsite Ads attribution window?
30 days. If a buyer clicks an offsite ad Etsy ran and then orders from your shop within 30 days of that click, the order is attributed and the Offsite Ads fee applies.
Is there a maximum Offsite Ads fee?
Yes. The Offsite Ads fee never exceeds $100 USD on an individual order, at either rate. Feebrief's derived arithmetic: the cap binds at an attributed order total of about $666.67 at 15%, and about $833.33 at 12%.
What does Etsy Ads cost per click?
Exact Etsy Ads CPC/bid rates are Not publicly available in FACTS-batch1, so this page quotes no dollar figure and will not invent one. Your actual per-click rates are set in your own Etsy Ads campaign settings and shown in your dashboard — check there, not in blog posts publishing guessed numbers.
Related fee guides
- Etsy Offsite Ads fee rates: the rates deep-dive — 15% vs 12%, the $100 cap, the $10k rule.
- When Etsy Offsite Ads become mandatory: the $10,000 threshold in detail.
- How to reduce your Etsy fees: the reduction decisions.
- Etsy seller fees: the full schedule.
- Etsy fees explained: the whole fee landscape in plain language.
- Etsy payment processing fee: the 3% + $0.25 line.
- Resale marketplace fees compared: marketplace fee comparisons across platforms.
Disclaimer
Rates, windows and program rules change and can vary by account and region. Feebrief is independent and not affiliated with or endorsed by Etsy, and has no live calculator for this platform; this page is a static comparison, not a price quote. Exact Etsy Ads CPC/bid rates are Not publicly available in FACTS-batch1 and no per-click dollar figure on this page is invented. Derived arithmetic (the $666.67 / $833.33 cap breaks and the worked-example sum) is Feebrief's own and labeled as such. Always confirm current rates on Etsy's official fees and help pages before making pricing decisions. Examples exclude sales tax.