Etsy vs Facebook Marketplace fees compared
The same sale can cost nothing, a flat 10%, or a four-line Etsy stack — depending on which platform bills it and how it reaches the buyer. Meta charges by fulfillment: $0 when the buyer collects in person, 10% of the order when it ships through onsite checkout. Etsy charges by order makeup: a $0.20 listing, 6.5% of item + shipping + gift wrap, and 3% + $0.25 of the gross total.
Rates on this page come from Feebrief's fee records for both platforms (FACTS-batch1, prepared 2026-11-01). United States sellers, USD. Last updated .
Feebrief is independent of Etsy and Meta, and this page deliberately carries no live calculator — every figure below is worked line by line so you can audit the math yourself. Rates move; confirm on each platform's own fee pages before you price an item.
Short answer: $0, $6.00 or $6.15 on the same order
Take one basket and sell it three ways: a $55 item with $5 buyer-paid shipping, no sales tax, $60 buyer total. Local pickup on Facebook Marketplace costs the seller $0 — the full $55.00 item price is theirs. The identical order shipped through Facebook's onsite checkout costs $6.00 (10% of $60), leaving $54.00 before any label. Listed on Etsy without ad attribution, it costs $6.15: a $3.90 transaction fee, $2.05 in processing, and the $0.20 listing, leaving $53.85.
So the two shipped routes land fifteen cents apart — 10.0% versus 10.25% of the buyer total — while local pickup remains the only genuinely free route, and nothing on Etsy matches it. The one Etsy charge with no Facebook counterpart is Offsite Ads (15% under $10k trailing 365-day sales / 12% and mandatory at $10k+, $100 cap, per attributed order); its pricing is detailed on the Etsy Offsite Ads fee page and worked through in the Etsy vs Vinted fees comparison — every Etsy figure on this page is the always-on stack only.
Three paths, one $60 basket: $0 vs $6.00 vs $6.15
Every row below uses the identical basket — $55 item, $5 shipping, $0 tax — so the only variable is where and how it sells. The component rates come from Feebrief's full Etsy fee breakdown and full Facebook Marketplace fee breakdown.
| Selling path | Fee math on this basket | Total fees | Seller keeps |
|---|---|---|---|
| Facebook Marketplace, local pickup | Buyer collects in person; no shipping charge; Meta checkout selling fee for local orders is $0 | $0.00 | $55.00 |
| Facebook Marketplace, shipped via onsite checkout | 10% × ($55 item + $5 shipping + $0 tax) = 10% × $60 | $6.00 | $54.00 before any label |
| Etsy, no Offsite Ad attribution | 6.5% × $60 (item + shipping) = $3.90; 3% × $60 + $0.25 = $2.05; listing $0.20 | $6.15 | $53.85 |
Two honesty notes on the shipped rows
- The Facebook shipped figure is before any prepaid Meta label. When a seller buys a label through checkout, its cost is deducted from the payout (label prices aren't quoted here) — see Facebook Marketplace shipping fees before assuming the full $54.00 lands in your account.
- Etsy's 6.5% base includes gift wrap when you offer it, and excludes US sales tax; the 3% + $0.25 processing line runs on the gross order including shipping and tax where applicable. Two percentages, two different bases — comparing "6.5% vs 10%" alone understates Etsy by construction.
Run a different split as its own example — not the matched basket above — and the same principle shows up: a $40 item with $8 shipping puts Meta's math at 10% × $48 = $4.80, a $43.20 payout before the label. Cheaper orders like that are also where the $0.80 minimum can bind before the percentage does, and where roundups quoting "10% of the price" quietly drop the shipping and tax components Meta actually counts.
When local Facebook listings win — and when Etsy still makes sense
- Anything the buyer can collect: furniture, appliances, neighborhood finds. The local route's $0 selling fee wins outright, and the economics of pickup are covered in detail at Facebook Marketplace local pickup fees. Etsy has no free lane.
- Shipped handmade or branding-heavy goods: near-tie territory. $6.15 versus $6.00 on the $60 basket is a fifteen-cent gap, and Etsy typically brings a craft-buyer audience and shop tooling that may justify it — a non-fee judgment, not a math claim. The real deciding costs are Offsite attribution (Etsy) and the prepaid label (Facebook).
- Orders where sales tax applies: watch the bases. Meta's 10% counts applicable taxes in its base, while Etsy's 6.5% excludes US sales tax and only its 3% processing rate touches it — so tax-inclusive orders generally tilt further toward Etsy than the tax-free basket suggests.
If your actual alternative to Facebook Marketplace is eBay rather than Etsy, the Facebook Marketplace vs eBay fees comparison covers that pairing; for craft sellers weighing the other direction, the Etsy vs eBay fees page runs the same basket discipline.
Common questions on shipping, labels and Offsite Ads
What does Facebook Marketplace's 10% shipped fee include?
For shipped orders handled through onsite checkout, Meta's selling fee is 10% of the total transaction value — item price plus shipping plus applicable taxes — with a $0.80 minimum per order. On a $40 item with $8 shipping and no sales tax, a smaller example separate from the $60 basket above, that's 10% of $48, or $4.80, leaving a $43.20 payout before any prepaid label cost (label details at Facebook Marketplace shipping fees). Local pickup orders carry no Meta checkout selling fee.
Do Etsy's percentages touch shipping and gift wrap?
Yes — both percentages bill the shipping charge, not just the item price. On this page's $60 basket ($55 item plus $5 shipping), the 6.5% transaction fee applies to the full $60 and so does the 3% + $0.25 processing line, producing $3.90 and $2.05. Gift wrap joins the same base as shipping; US sales tax is excluded from the 6.5% but counted by the 3%.
Can Etsy's Offsite Ads fee cost more than Facebook's 10%?
On an attributed order, yes. Offsite Ads adds 15% or 12% of the order on top of Etsy's always-on fees, which already sit near 10% on their own — so an attributed Etsy order costs more than Facebook Marketplace's flat 10% shipped fee. The tier mechanics and worked numbers live on the Offsite Ads fee page and the Etsy vs Vinted fees comparison; orders with no attribution pay nothing extra, so the flip happens order by order.
When does Facebook's $0.80 minimum fee apply?
On any shipped onsite-checkout order whose total comes in under $8.00, because 10% of the total would fall below the minimum. A $6 item with $1 shipping is a $7 order, and 10% of $7 is only $0.70 — so Meta charges the $0.80 minimum instead.
Methodology, sources and related comparisons
Every rate above was drawn from Feebrief's batch1 fee records for Etsy and Facebook Marketplace, prepared 2026-11-01, and re-checked against each platform's published fee pages; the worked baskets are arithmetic on those rates and nothing else. How Feebrief sources and refreshes fee data is documented in the methodology, and Feebrief earns referral commissions from some platforms while showing full retail rates — the disclosure explains both.
To keep browsing, start from the fees across resale marketplaces hub, or go straight to the platform pages: Etsy seller fees, Facebook Marketplace seller fees, Etsy Offsite Ads fees, Facebook Marketplace shipping fees, and local pickup fees. Paired comparisons: Facebook Marketplace vs eBay and Etsy vs eBay.